Performance analysis of Grameen Phone

Abstract

Grameenphone (GP) is the market leader in the mobile telecommunication industry of Bangladesh. Their growth rate is very high. But in this age of competition, it is very difficult to keep the leading edge intact. Companies need to come up with new ideas to remain competitive. They need to keep their customers satisfied. The Project report reflects the activity and financial performance of Grameenphone.The organization is still growing rapidly and the present scenarios and services offered by the organization have been described in this report. The initial part describes organization's objectives, products, services, market share, capital structure, financial condition of the year from 2007 to 2010 and etc.The aim of this report is to describe the services offered by Grameenphone, the financial status of the company and how company can improve its performance regarding Principal and Financial activities. In the data collection method I have used primary sources and secondary sources. In broad sense higher performance depends upon many factors, like Internet packages, Value added services (Missed Call alert, welcome tune etc.) Product Tariff, Attitude of the company towards customers, financial decisions. Moreover, the study also shows how financial decisions, sales volume, expenses and financial techniques can affect company's revenue and different growth rates. After data analysis and some ratio analysis necessary recommendation is being made. Finally, it is found that, though company had increasing revenue generated from 2007 to 2010, it had high performance in 2009 compare to the other years based on growth rates. We can also found some problems regarding corporation and customers and some recommendations and some possible solutions to establish higher performance. So, Grameenphone should think about the service level, customer satisfaction and better performance.