Abstract:
This project is mainly based on CSR activities of Robi Axiata Limited. Here I tried to find out the awareness among general people about CSR activities of robi and how robi can improve their effectiveness in this sector. Corporate Social responsibility or CSR is a familiar terminology in recent times and its practices are being integrated into international business arena and hence are becoming one of the determining factors for market access, though the concept and practice of CSR are comparatively new for the corporate sector of Bangladesh. CSR as corporate economic responsibility has multidimensional impact; economic impacts can be beneficial collectively for stakeholders, government, customers, subscribers, suppliers and the communal growth in which the companies and corporate houses are conducting business. Therefore in this report i mainly tried to focus on two main objectives 1. Find out the awareness level of CSR activities and what obstacles these initiatives faced and suggest what improvement can be made. 2. Through CSR activities how robi can reflect their brand. So far i have found that robi engages itself in various types of corporate responsibility (CR) programs.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh
