Abstract:
Marketing 3.0, is the third level of marketing theory after product centric marketing (marketing 1.0) and consumer centric marketing ( marketing 2.0) developed by PHILIP KOTLER, HARMAWAN KARTAJAYA AND IWANSETIA WIN. Marketing 3.0 focusing the perfect human being who have the spirit to do something good for the society. Philip Kotler says that, consumer are no longer unaware about the brand. Now a days, human are much more conscious consumer because of technological advantages like social media (Facebook, my space etc). Consumer consume not only for their need, they want to satisfy their internal and spiritual demand. Because of globalization, every consumer are related with the consumer group through communication and active and present time conversation, they know every single step of the brand
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh
