Abstract:
In 1996 at the young age of 28 years hoffmann registred in basel switzerland a new company. A year earlier in 1895.. Today roche Bangladesh business covers both pharmaceutical and diagnostics. In the pharma market roche is ranked among the top ten companies while in the diagnostics sector roche Bangladesh is the market leader. At present the pharmaceutical industry in Bangladesh is very comparative. Through they are doing their business in Bangladesh before east Pakistan, they did not produce the product directly here. They important the products from other established roche countries, which was too expensive. The general people cannot effort that. Now to established their product in the market of Bangladesh they stated to produce their products here and complete with the other pharmacrtical
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
