Abstract:
Fullmetal Alchemist Brotherhood (FMAB), an anime adaptation of the famous manga
Fullmetal Alchemist by Hiromu Arakawa, adopts the western elements of society and life, and
adapts them according to the corresponding eastern values. By doing so, it attracts the viewers all
around the world towards the eastern way of life, inspires them to explore the East and infuses
the eastern ethics into them. It is an ideal representation of the Japan’s exercise of soft power
through cultural diplomacy. This research inspects the anime under various lights, especially
philosophy and politics, to excavate how this anime is subtly transforming the masses’
perspective of life. Simultaneously, it focuses on the Japanese strategy of alluring the
international audience towards them, and changing their point of view about the country. Thus,
in the two chapters, this dissertation explains, using FMAB as the text, how Japan is using its
cultural elements, especially the creative industry to execute soft power and public diplomacy on
the international audience.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of MA in English Language and Literature of East West University, Dhaka, Bangladesh