Consumers' Credit Scheme A Comparative Study on Prime Bank Limited with other Private Sector Banks

Abstract

This report in an attempt to look at PRIME as an organization and focus on “Consumer Credit Scheme” in Bangladesh. Special emphasis has been given to examine the significance as well as the practical implementation of this project with a view to improve Bank’s performance particularly with the help of this new project. In order to understand the organization on which on the report was carried on, a brief overview of PRIME has been presented. Basically prime Bank Limited is a solid, forward looking, and modern local bank with a record of sound performance. It is discarding its erstwhile conservation mound and in response to current dynamic trends in financial activities, adopting an aggressive customer focused banking system. The effort that prime bank makes in orders to portray the bank as a brand image it is trustworthy, efficient, helpful and committed. This report deals with the detail description of consumer credit scheme (CCS) of prime bank limited and how the organization functions in harmony to create and present a visual description as well as representation of all the relative information. It also highlights on others financial products and services offered by the bank and thus prove the importance this project from a business perspective. Analyses on the finding are provided in order to understand the situations of the implementation of this project. Conclusions have been derived on the basis of “Consumers’ Credit Schemes” performance, and accordingly recommendations are suggested at the end of the report.