Research on Prospects of Mobile Telephone as a Direct Marketing Promotional Tool in Bangladesh

Abstract

From the past two decades, many goods or service-oriented companies are operating their businesses in Bangladesh. As years passed by, many of these companies have become successful with their businesses in this country. Today we are living in an era of :technological advancements. Communication now is more flourished than ever. Cellular or Mobile phone is now an element of our everyday life. There are five mobile phone companies in Bangladesh who are at service now. City Cell introduced the first cellular hone service in our country. Both of City Cell and Grameen phone has wider coverage than the other three companies. Of these five companies, only City Cell is following the CDMA technology. The other companies of Bangladesh are following the GSM technology. All these five companies are providing many different facilities these days including SMS, E-mail, Voice mail etc. They are capable of playing their role in mobile marketing. But with this service, our marketers are not much synchronized. One of the reasons is that they are not aware of how things are happening in many other countries now-a-days. In many countries today, marketers are utilizing mobile phone service as a new tool for promoting their products to the customers. It is now time for us to utilize this new opportunity for product marketing. But, before that, we need to find out whether it has enough prospects in Bangladesh or not. But for the time being, the marketers in Bangladesh are unaware of the prospects of using mobile phone as a direct marketing promotional tool as it is evident in other countries.