Abstract:
Rangamati is a reputed tourism spot in our country. It has earned the trust and confidence of consumers and is one of the leading tourism venues which contribute a lot to raise the economy's GDP through the tourism sector. Rangamati has a lot to show the world. As consumers are not satisfied with Rangamati, that's why we are always interested in market researches to find out which kind of promotion can bring about the right demand and takes steps accordingly to promote that Rangamati's offerings to meet consumer wants.
For our product development, we chose to launch such a product that has a slow growing market. The product is Rangamati. First defining the target market, our advertising plan has been created in such a way so that it meets Rangamati's overall marketing objectives. Our product will be having a message theme. Orn difilerentiated approaches to market the product effectively involves a number of ways to advertise such as: print, electronic and outdoor ads. Perfect media plan is important to promote a product flawlessly. We chose the highest circulated newspapers, magazines, TV channels etc. to do that. Finally, we opine that will enrich Rangamati's current product list and fetch a significant amount of profit for the organization.
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.
