An Evaluation and A Comparative Study on General Banking and Customer Services Provided in Prime Bank Limited

Abstract

Bank is an important financial intermediary in the economy. It plays crucial role of transferring the resources from surplus area to the supply constraint area. Bank performs its job through introducing various financial products to the market. Nowadays, practical experience is as much essential as academic education that enables someone to become a successful business executive. We live in world where every business student must gain some first hand knowledge of real life business in order to learn the art of blending his or her theoretical knowledge with the real life scenario. The organization to be studied for my internship project is Prime Bank Ltd, which is operating in Bangladesh since 17th April 1995. Since it's inception this bank is keeping contribution in our economy and serving a huge number of people. The whole working process of Pallabi Branch, Prime Bank Ltd is divided into 2 sections( i) General Banking section, (ii) Credit Section. This report has been presented based on observation from General Banking Section and Credit Section. Foremost, I have tried to make acquainted with the bank and branch in this report. The first part, of this report deals with introduction that present the origin, objective, methodology, scope and limitation of the report. In order to understand the banks on which the report is carried on. Here I described about why I have to made this report, different aspect of PBL, the way I have collected data about PBL and after collecting all data and blend with my experience by working there for three months it was possible for me to complete this report. But during preparing this report I have to face some problem that is described ill the limitations part. You will get an organizational overview of Prime Bank Ltd. This part contains historical background of PBL. A brief description about its journey in banking industry and a little bit about it's management. Then you will from about PBL's short term goal, long term goal, current target under the point of it's mission, vision and objectives part. Then a whole description has given about the corporate culture of this bangle How it treat with it's employee, stuffs and customers. Here you can know about peer-to-peer relation, employer to employee relation and others. Next a part discuss about social commitment where I try to show the responsibilities of PBL to the society. From organ gram chart you can know about the hierarchy of this organization, top to bottom position of the employees and boss. Lastly I have shown different types of products or services which it offered to it's clients. We will get General banking Activities and Learning part. General banking is the starting point of all the banking operations. It is the department, which provides day-to-day services to the customers. It opens new accounts, remit funds, issue bank drafts and pay orders etc. Provide customer through quick and sincere service is the goal of the general banking department. Deals with performance evaluation and findings I have done intensive research on this. I try to evaluate the performance evaluation of General Banking and Credit Section. Here I have found some problem in PBL compare to other banks. At PBL I have taken interviews from approval officer and other staffs. I have gone through a lot of secondary sources as well (websites, old reports, brochures and periodicals). In response to these efforts I have found that this bank has some strength compare to others bank similarly some weaknesses also. Still they have some opportunities in the market and some new generation bank becomes a threat to them. The recommendations and conclusion part PBL has some problems; during my internship I got some important points, which I try to share here and according to my perspective I try to give some recommendations that can solve those problems and this can be a tonic for better performance. At last I try to give a brief conclusion about this report.