Abstract:
The report is based upon the widely accepted marketing communication strategy and the later portion of the report, there is a reflection in the communication strategy proposal for Jamuna Future Park. I tried my best to make the report a worthy one. The report has provided me an excellent opportunity to acquire knowledge about different aspects of Communication strategy for any given firm or project. Now 1 believe that only working for any organization may not be enough for knowing the organization. On the other hand, only going through any course, having class in the class room, listening to the teacher, and sitting for examination also may not provide complete opportunity to analyze the campaign and to develop a communication strategy until practical involvement is not done
Description:
This thesis submitted in partial fulfillment of the requirements for the degree of Masters in population, Reproductive Health, Gender and Development of East West University, Dhaka, Bangladesh.
