http://dspace.ewubd.edu:8080/handle/123456789/407 Sun, 05 Apr 2026 23:47:59 GMT 2026-04-05T23:47:59Z http://dspace.ewubd.edu:8080/handle/123456789/418 Practices of TQM in the Garment Sector of Bangladesh-An Empirical Investigation Ferdousi, Farhana; Shabnam, Saadia Organizations worldwide have been exploring ways to improve business practices to gain competitive edge. An increasing number of organizations in developing countries are practicing Total Quality Management (TQM) in order to generate improvements in performance and remain competitive. A sample of 48 garment firms from Dhaka, Gajipur, Narayanganj, Savar and Dhaka EPZ of Bangladesh was chosen to conduct the study. A field survey with a structured questionnaire and interviews was conducted to gather necessary information from the companies. These companies were selected purposively to ensure the best possible scenario of TQM practices in Bangladesh. The main thrust of this research is to examine the practice of TQM in the Bangladeshi garment firms and to see the relationship between TQM and product quality improvement. The research findings indicate that companies which adopted TQM as a working philosophy within their organizations can make improvement in product quality. So, it is important to create right awareness for all industries to realize these improvements. Sat, 01 Jan 0001 00:00:00 GMT http://dspace.ewubd.edu:8080/handle/123456789/418 0001-01-01T00:00:00Z http://dspace.ewubd.edu:8080/handle/123456789/417 An Investigation into Viewers' Evaluation of Advertisements Huda, SSM Sadrul The influence of advertisement on the viewers mind and action is always an issue of interest for the advertisers, academicians and also for the researchers. This paper is an attempt to explore the views of the ad audience regarding different aspects of advertisement. In order to do so, it follows the survey method of research pursuing convenience sampling method. Quantitative method is used to analyze the data. Through a regression model, factors affecting the success of advertisement are identified. According to the sample of this research the success factors are creativity in advertisement, advertisement regulations, non‐offensive advertisements and ability of the advertisement to act as source of information. The statistical analysis also shows that creative ads and well regulated advertisement environment get the positive nod of the viewers. Conversely, too much informative ad and offensive ad receive negative rating from the viewers. Interestingly, transformations of advertisement content and techniques do not come out statistically significant. This research collects ample information considering viewers’ perspectives, which the stakeholders may find important for developing their respective courses of action. Sat, 01 Jan 0001 00:00:00 GMT http://dspace.ewubd.edu:8080/handle/123456789/417 0001-01-01T00:00:00Z